Top 5 Brands that Changed the Beauty Industry

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Over the past years, society has faced a succession of exceptional changes. From the rebirth of the feminist movement to the legalization of marriage, the progress of today’s times is truly remarkable. One of the industries that experienced significant changes in views and how society looks at it is the beauty industry. With the help of renowned brands, the standards of beauty today are changing in a way that everyone is accepted and supported.

Brands that are Changing the Beauty Industry

Whether we like it or not, the beauty industry has a huge impact on how society perceives beauty. Therefore, brands should be more aware and conscious about how they depict and present their products to their consumers. Their marketing strategies on social media, print, and television ads can help shape how people, especially women, look at themselves.

Luckily, these brands are able to reshape the “standards of beauty” by promoting self-love, self-care, and self-awareness. Today’s society is all about realness and loving one’s self and these brands have helped in changing the way society looks at beauty. Here are the top 5 brands that have made a significant impact on the way we look at beauty.



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Nike may be an athletic brand but it has been taking great leaps when it comes to promoting the beauty of every woman athlete. Together with Serena Williams, the brand is now catering to athletes of all sizes. Gone are the days when curvier women had a hard time finding their right size in terms of athletic wear. Now, women of every size can now find something they can wear comfortably. Here are some pieces from this brand that are great for working out and athleisure fashion:

1. Nike One Piece Racerback Swimsuit
A racerback one-piece swimsuit that fits perfectly for plus size women.
2. NIKE Sportswear Essential Fleece Pants
A comfy jogger pants that’s super soft for working out or for your daily wear.
3. NIKE Indy Sports Bra
Plus size sports bra that offers maximum comfort and support.
4. NIKE Epic React Flyknit 2 Running Shoes
Perfect for daily runs, long races, or simply running errands.
5. NIKE Legend Dri Fit Tank
A lightweight tank that keeps you dry and comfy during workouts.

(1) Nike One Piece Racerback Swimsuit, Nordstrom (2) NIKE Sportswear Essential Fleece Pants, Nordstrom (3) NIKE Indy Sports Bra, Nordstrom (4) NIKE Epic React Flyknit 2 Running Shoes, Nordstrom (5) NIKE Legend Dri Fit Tank, Nordstrom

You can shop for other styles here:



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Dove has been on the natural beauty side for the longest time. However, the brand has been constantly stepping up to empower women to find their real beauty. The birth of various hashtags such as #RealBeauty, #MyBeautyMySay, and #MyHairMySay is only the beginning. Dove continues to use social media as a powerful tool to show women of all shapes, color, sizes, ethnicity, and more. Women can now see models who really look like them. This is truly a brand that’s worth supporting. Aside from their beautiful advocacy, here are the top 5 reasons why we love Dove:

1. Dove Sensitive Skin Beauty Bar
A bar soap that’s perfect for sensitive skin.
2. Dove Body Wash Variety Pack
A variety pack that includes Shea Butter with Warm Vanilla, Deeply Nourishing, and Cucumber and Green Tea.
3. Dove Intense Repair Shampoo
A nourishing shampoo that helps repair damaged hair.
4. Dove Advanced Care Cool Essentials Antiperspirant Deodorant
Moisturizes underarms while keeping it dry from perspiration.
5. Dove Dermacare Soothing Moisture Shampoo and Conditioner Set
Shampoo and conditioner set that nourishes and leaves the scalp flake-free.

(1) Dove Sensitive Skin Beauty Bar, Amazon (2) Dove Body Wash Variety Pack, Amazon (3) Dove Intense Repair Shampoo, Amazon (4) Dove Advanced Care Cool Essentials Antiperspirant Deodorant, Amazon (5) Dove Dermacare Soothing Moisture Shampoo and Conditioner Set, Amazon

Find more Dove products below:

Fenty Beauty


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Beauty aficionados know the difficulty of finding the right foundation shade. There are instances when you get a foundation that’s too light or too dark for you. Fenty Beauty acknowledged this problem and created an expansive range of foundation shades. The brand included almost every shade possible, making women of every color extremely happy. For Fenty Beauty, beauty is all about inclusion amidst the diversity. This is why many women fell in love with the brand from the day it was launched. We fell in love with these products as well:

1. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
Longwear foundation with a soft matte finish. Available in 50 shades.
2. Fenty Beauty Match Stix Trio
A trio makeup sticks that contours, conceals, and highlights in Light 100 – Linen, Amber, and Starstruck shade.
3. Fenty Beauty Killawatt Freestyle Highlighter
A cream to powder highlighter that’s weightless and long wearing in Mean Money / Hu$tla Baby shade.
4. Fenty Beauty Invisimatte Blotting Powder
A blotting powder that helps absorb shine.
5. Fenty Beauty Body Lava Body Luminizer
A body luminizer that’s gel-based, it gives the skin a dewy and shiny finish. Available in these shades: Who Needs Clothes?!, Trophy Wife, and Brown Sugar.

(1) Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, Amazon (2) Fenty Beauty Match Stix Trio, Amazon (3) Fenty Beauty Killawatt Freestyle Highlighter, Amazon (4) Fenty Beauty Invisimatte Blotting Powder, Amazon (5) Fenty Beauty Body Lava Body Luminizer, Amazon

You can grab more Fenty Beauty products here:



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This beauty brand may still be young compared to its other counterparts; however, it is changing the beauty industry day by day because of its “back to basics” campaign when it comes to using makeup. The brand aims to help women feel comfortable in their own skin by providing them with products that show off their unique and natural beauty. Try these products to know why we love this beauty brand:

1. Glossier Solution Exfoliating Skin Perfector
A powerful cleansing toner that leaves the skin smooth and radiant.
2. Glossier Cloud Paint
A new way to blush, this easy to apply blush is easy to apply and blend on the cheeks. Shade is in Haze.
3. Glossier Balm Dotcom
Add pop of color to your lips with this moisturizing and tinted balm. Shade is in Cherry.
4. Glossier Body Hero Daily Perfecting Cream
A body lotion that does wonders for the skin.
5. Glossier Boy Brow
Create eyebrows on fleek easily with this compact brow product.

(1) Glossier Solution Exfoliating Skin Perfector, Amazon (2) Glossier Cloud Paint, Amazon (3) Glossier Balm Dotcom, Amazon (4) Glossier Body Hero Daily Perfecting Cream, Amazon (5) Glossier Boy Brow, Amazon

Shop for other products below:

The Body Shop


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The Body Shop is already know for its wide range of vegan and cruelty-free products but the brand is still doing a lot of good when it comes to its female employees. The brand continues to adhere to their Community Trade program and helps empower women and female communities globally. The Body Shop enables these women to be financially independent by providing them with employment opportunities. Their shea butter ingredient alone is able to have a positive impact on several communities globally. Buying a product from this brand is like helping a community that it supports. Try these products and support The Body Shop’s global advocacy:

1. The Body Shop British Rose Body Yogurt
Lightweight body moisturizer that provides up to 48 hours moisture.
2. The Body Shop Seaweed Oil-Control Gel Cream
100% vegan and paraben-free, this gel cream moisturizes and balances excess oil and sebum on the face.
3. The Body Shop Vitamin E Gentle Facial Wash
A gentle facial wash that’s perfect for all the skin types.
4. The Body Shop Lip and Cheek Tint
Easily applied and buildable lip and cheek tint that’s perfect for daily wear. Shade in Pink Hibiscus. Also available in Bright Peony, Dark Cherry, Deep Berry, Pink Guava, and Vineyard Peach.
5. The Body Shop Olive Shower Gel
A soap-free body wash that leaves the skin softer and smoother with a subtle scent of olives.

(1) The Body Shop British Rose Body Yogurt, Amazon (2) The Body Shop Seaweed Oil-Control Gel Cream, Amazon (3) The Body Shop Vitamin E Gentle Facial Wash, Amazon (4) The Body Shop Lip and Cheek Tint, Amazon (5) The Body Shop Olive Shower Gel, Amazon

You can grab other products from this brand here:

These brands are not only changing how their products are made but also how they can positively impact the beauty industry. These brands are worth supporting because you, as a consumer, know that they are changing the world for the better.

For more news on the latest in beauty, visit If you loved this post, you may also want to read more of our previous ones below:

10 Mini Beauty Products that Actually Give Your Money’s Worth

Colourpop’s Disney Villains Collection Will Make You Want to Go Bad

Fast Beauty Company: Reasons Why You Should Try Out this Amazon Exclusive Brand

Top Nude Makeup and Beauty Products that are Perfect for Everyday Wear

Just a disclaimer – We have partnered with these companies because we use their products and/or proudly trust and endorse them – so we do receive a commission if you make a purchase or sign up for services. Often, we are able to negotiate special discounts and/or bonuses, which we will pass on to you via our links. We often get short notice on sale items available for 24-48 hours as we will pass these savings onto you.



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